How to pick keywords for seo ? Once you’ve distilled your keyword research down to specific themes or topics, it’s time to identify the keywords that best fit those themes and help meet your unique objectives. Whether you’re selecting ad groups for paid search campaigns or content clusters and pages for SEO, the right keywords will drive targeted traffic to your website that converts. This step shouldn’t involve guesswork, as there are many online tools available that provide accurate and trusted data.

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Start by creating topic buckets with the key words that emerged during your research. Typically, these will include a mix of head terms and long tail terms. Then, select a few words to fill each bucket with. For example, if you have a bucket around “dogs,” you could select keywords such as “best guard dog breed” or “how to train your dog.” Then, enter those keywords into the Google Keyword Planner to determine the difficulty level for ranking and the competition.

A good rule of thumb is to choose keywords that have a high search volume but also have low difficulty level and competition. Then, check the intent of the searches to ensure that the keywords are in line with your business goals. For instance, the search term “dresses” might be used to purchase a dress or it may be used for fashion advice and inspiration. In both cases, search engine users want useful, helpful content that helps them achieve their objectives. Therefore, if you can create helpful content around these keywords, you will be rewarded for your efforts.